People today are always on the go, so it’s important that your emails and web pages can reach them at home, work, or wherever they may be. According to Google, 65% of consumers start their purchasing path on a mobile device compared to only 25% on a computer and 11% on a tablet. Furthermore, over 50% of all emails delivered are opened on a mobile phone. These numbers don’t lie - it is clear that companies need to develop responsive digital assets.
Responsive web design, originally defined by Ethan Marcotte in A List Apart, is a concept that means developing online layouts that auto-adjust based on the user’s screen size, resolution, and device capabilities. It is an approach to web design that provides an optimal viewing and engagement experience by limiting resizing, scrolling, and other inconvenient adjustments.
The Top Three Reasons to Go Responsive
1. Create a Superior User Experience
The most important reason to include responsive design in your website, emails, and landing pages is delivering a consistent and engaging user experience, no matter what device is being used.
2. Boost Conversion Rates
In today’s world, buying decisions are being made from smartphones and tablets just as frequently as desktop computers. By including responsive design, you can be confident that you are capturing critical conversions and presenting content in a deliberate way.
3. Increase SEO rankings
Search engines like Google and Bing give preferential treatment to sites with responsive design. Because responsive sites both provide a better user experience and make it easier for search engines to crawl and index your site.